I’m now ready to share more details about this web start-up I’ve been working on… but where to start?
How about at the very beginning, Summer of 2014. I was working away on a freelance project, not really enjoying the content I was creating. It was dull and rather depressing. That got me wondering, how could I go about finding work that was not only fun to do, but was also beautiful and inspiring?
Previous avenues for freelance work, like Craigslist and Film and TV Pro, wouldn’t do this time. I had to think outside the box. I had to utilize new, accessible mediums. I needed to take what was previously done and vastly improve upon it. Most importantly, I needed to incorporate my passion. But what was I passionate about? I was stumped. I mean, yeah, there are things I enjoy doing, just like everyone else… movies, traveling, biking, cooking, etc. But what was something that I loved that would translate to video?As I flipped through the photo gallery on my phone, it became quickly apparent… there were hordes of pictures of food and Chicago.
But how do I make these two concepts into something that hasn’t been done before (let alone something that I could actually pull off)? Shows like The Chew and 190 North already existed and I certainly couldn’t produce a 30-60 minute program on my own on a regular basis. But what if I made shorter, 2-3 minute video segments? After all, the attention span of most people, including myself, is dwindling. And what if I made those segments visually beautiful with shooting and editing techniques not employed by programs with similar content? And what if I used the internet as my primary distribution channel for these videos and utilized social media to promote the videos? Eureka! I think I have my concept!
And that’s how See It Chicago was born! This will be Chicago’s premiere culture and lifestyle video magazine. We will focus on things to do, see, eat and drink around town. We will do so in a way that is fresh and innovative. The content will stand apart from what currently exists. Several new segments will be produced each month and posted directly to our website as well as social media platforms like Facebook, Twitter, Google+ and Instagram.
Everything will go live May 5 and I expect to have 8-10 video segments available at launch! The site is at www.seeitchicago.com. It’s your city. See it.